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Based in London, working across the UK and internationally
Rich Pictures (Visual Strategy) for teams navigating change
Turn complex strategy into something your whole organisation can actually see, understand and act on.
Through visual strategy and rich pictures, we translate complex ideas, plans and conversations into clear, engaging visuals that align teams, support decision-making and keep momentum going long after the session ends.
A few examples of visual strategy in action…
Aligning leadership teams through visual strategy
- BAE Systems
Context
A leadership training programme designed to support teams in developing shared understanding and direction.
Challenge
Multiple perspectives, complex ideas and no single way to bring everything together clearly.
Approach
We created a rich picture, capturing key themes, relationships and insights as they emerged.
Outcome
A clear, shared visual that helped leaders align quickly, connect ideas and leave with a stronger sense of direction.
Clarifying an innovation process across teams
- Glen Dimplex
Context
A product development and innovation process involving multiple stages, teams and decision points.
Challenge
The process was complex and difficult to communicate clearly across the organisation.
Approach
We developed a rich picture that mapped the full journey — making each stage, interaction and dependency visible.
Outcome
A clearer understanding of the process, improved alignment between teams and a visual tool that could be reused across the business in training, posters and printed as a mural.
Making complex data and systems easier to navigate - Chaucer Insurance
Context
A complex analytics environment with multiple data flows, systems and outputs.
Challenge
Difficult to communicate how everything connected and where value was created.
Approach
We created a structured visual that brought the system together into one clear, navigable picture.
Outcome
Improved clarity, better conversations around the system and a shared reference point for ongoing work.
BAE Systems Feedback
“Working with Sketchology was inspiring and energising. Seeing our ideas brought to life in real time created a powerful way to explore leadership and the environment we want to build across the organisation.
The visual is now being used with individuals and teams to support ongoing conversations - it’s a brilliant way to create energy and engage people in a different way.”
Glen Dimplex Feedback
“It was a really engaging and enjoyable process, and people were amazed seeing the visual come to life live on the iPad (in our review sessions).
The final image has been used extensively across the business - from presentations and training materials to guidebooks and internal communications.
We’ve even used sections of it as standalone illustrations, and it’s now being printed onto walls across our sites.”
Chaucer Feedback
Testimonial coming soon!
Why it works
Why visual strategy works....
Strategy often lives in documents, slides and conversations — but rarely in a way people can truly see and connect with.
When ideas are made visible:
Clarity — complex thinking becomes something everyone can follow
Alignment — teams build shared understanding faster
Decision-making — it’s easier to spot gaps, overlaps and priorities
Momentum — people are more likely to act on what they can see
Is this for you?
Visual strategy is right for you if…
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You’re developing or rolling out a strategy across teams
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You’re running workshops with lots of input and complexity
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You need alignment across different stakeholders or departments
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You want a clear, visual output instead of another document
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You need something that keeps conversations moving forward
What you get when you invest in visual strategy?
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A clear, high-resolution visual of your strategy or system
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A shared reference point your team can align around
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A tool you can use across presentations, comms and workshops
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Visual outputs that simplify complexity without losing meaning
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Something that continues to support your work long after the session
How it works
1. Before the session
We align on your goals, audience and key themes
2. During workshops or sessions
I capture discussions, ideas and systems live — shaping them into a coherent visual as we go
3. Refinement and development
We refine the visual to ensure clarity, accuracy and impact
4. Final delivery
You receive a polished visual ready to use across your organisation
FAQ's
A few things people often ask...
What’s the difference between a rich picture and live illustration?
Live illustration captures events in real time, while rich pictures are more structured visuals designed to support strategy, systems and long-term use.
How can these be used?
Rich pictures are designed to be reused across presentations, internal comms and future workshops.
Do you run the workshops too?
I can support alongside facilitators or work with your team’s existing structure.
How long does it take?
This depends on the project, but typically includes workshop time plus refinement afterwards.
Can this work for complex or technical topics?
Absolutely - simplifying complexity is the whole point.
Let’s make your strategy visible and actionable
Book a discovery call to explore how visual strategy and rich pictures can support your next workshop, programme or transformation project.